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"DREAM TIBURON" BECOMES A REALITY FOR ASPIRING HYUNDAI TUNER AT 2005 CHICAGO AUTO SHOW

Just a few decades ago, South Korea was an agrarian country, a backwater of international business. The average life span was 47 years, the average per capita annual income less than a hundred dollars a year. By the end of the 20th century, Korea had risen to become the world's 11th largest economy, the eighth largest trading partner of the U.S., and a global leader in construction, semiconductors, shipbuilding, and steel production. Steers, a University of Oregon business professor who has written two previous books on Korean business issues, believes that a big part of that country's rise is good old-fashioned entrepreneurship. What Americans admire so much about Bill Gates and Phil Knight--the vision, the tenacity, the refusal to back down--is actually found all over the world. In Korea, it's best personified by Chung Ju Yung, who created the Hyundai Business Group. By the time Chung retired in 1991, Hyundai accounted for 16 percent of Korea's gross domestic product and 12 percent of its total exports.

Chung founded Hyundai (it means modern in Korean) in 1946 as a car-repair company, then quickly moved into the construction business. He became the U.S. Army's favorite contractor during the Korean War, and, afterwards, expanded Hyundai's ventures to include electronics, shipbuilding, oil refining, securities and investments, and automobiles. Almost any businessperson can draw lessons from Chung's success. Some of his management tactics would be considered extreme today--he once hiked through the woods in the middle of the night, waking up workers at a construction site to check on their progress--but his ability to seize business opportunities, forge alliances with the prevailing powers, and deliver upon promises made is certainly inspirational. --Lou Schuler

--Hyundai and American Products Company Collaborate with
"Tune-Up-A-Tib" Contest Winner to Produce a Custom Tiburon --

February 9, 2005 (Fountain Valley, Calif.) -- After a whirlwind tour of the aftermarket industry at
the 2004 Specialty Equipment Market Association (SEMA) show, aspiring tuner Todd
Butterbaugh, from Omaha, Neb., returned with the know-how and industry connections to create
his dream car. The result of his creativity was revealed at the 2005 Chicago Auto Show in the
form of a custom, titanium black Hyundai Tiburon with the sound, looks and performance that
all tuners dream of.

Butterbaugh won Hyundai Motor America's "Tune-Up-A-Tib" online contest, and earned
a chance to work with Hyundai and American Products Company, of Corona, Calif., on a one-ofa-
kind show car. Butterbaugh led the creative process and APC implemented his vision.

Butterbaugh's vision included a truly unique carbon fiber roof scoop, APC carbon fiber
hood and rear wing spoiler, 19 x 8 ½-inch wheels from Ray's Wheels and Toyo Tires. Other
modifications include a custom- installed Alpine audio system, Tein suspension, Centerforce
clutch and APC racing seats. And no "Dream Tiburon" would be complete without an Alpine
Developments supercharger and Greddy exhaust system for performance.

"It was the opportunity of a lifetime," said Butterbaugh. "I've always wondered what
went into creating a show car, and after coming up with a creative direction, everything seemed
to fall into place. It helps to have the resources of Hyundai and American Products Company
working for you, but any tuner can find ways to make their dream vehicle a reality."

Butterbaugh was selected by a panel of Hyundai and APC executives from many entrants
to the "Tune-Up-A-Tib" contest conducted from July through September 2004 on Hyundai's
tuner site -- www.HyundaiUSA.com/Tuner. In addition to content on Hyundai tuning, the site
features a diary of Butterbaugh's progress on his project Tiburon.

Butterbaugh's first assignment was to attend SEMA and identify partners to bring his
vision to life. While Hyundai and APC struck deals with some aftermarket suppliers on his
behalf, Butterbaugh was responsible for making industry contacts to help make his concept stand
out. After identifying partners, Butterbaugh coordinated delivery of performance parts and
accessories, finalized the creative concept and guided the APC team during the build-up process.

About APC
APC is a global leader in offering unique and exciting performance and style-enhancing
products to youth-minded automotive enthusiasts.

About Hyundai Motor America
Hyundai Motor America, based in Fountain Valley, Calif., is a subsidiary of Hyundai
Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed in the United
States by Hyundai Motor America and are sold and serviced through more than 660 dealerships
nationwide.

 

Hyundai Motor Company
Official international site of Hyundai Motor Company, featuring new car and truck models, local dealers, and corporate information. In English and Korean...
www.hyundai-motor.com


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